We see the same five mistakes repeatedly — and each one has a direct, measurable cost. Mistake #1: Waiting to organize financial clarity. If costs, volumes, site performance, and outreach profitability aren't immediately accessible, buyers discount early, before negotiations even begin. Build a clean, buyer-ready financial view well before you're ready to talk to anyone. Mistake #2: Under-communicating outreach potential. Outreach volume without a growth story reads flat to a