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Advanced Strategic Partners (ASP) is proud to have established partnerships with world-class experts in the field, enabling us to deliver unparalleled experiences to our esteemed clients. Our commitment to excellence drives us to collaborate with industry-leading professionals who possess deep expertise and a proven track record of success.


These strategic alliances allow us to tap into a vast pool of knowledge and skills, ensuring that our clients receive the highest level of service and solutions. By leveraging the collective wisdom and cutting-edge insights of our partner network, we are able to provide our clients with innovative strategies, tailored solutions, and a competitive edge in their respective industries. At ASP, we believe that our partnerships with these esteemed experts are the key to delivering the best experience to our clients, enabling them to thrive in an ever-evolving business landscape.

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Gary Huff

Gary Huff, the founder and principal of Take Charge, LLC, is a clinical lab Industry veteran with over 30 years of experience. Take Charge has an exclusive affiliation with Advanced Strategic Partners to provide consultative services including strategic planning, board advisory and operational guidance.

He has successfully led large, medium, and small commercial clinical laboratories, Fortune 500, public, private equity-backed, and multi-site companies.

Gary is a recognized diagnostics laboratory industry expert, well known for his aggressive growth-oriented, innovative, and strategic leadership approach to industry challenges, with a comprehensive understanding of the competitive landscape, and a talent for developing differentiated strategies to succeed.

For More Information on Take Charge, visit

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Meet Our Partners

​​Rick Cooper

​​Rick Cooper joined Advanced Strategic Partners effective January 1, 2023. Prior to joining Advanced, Rick was a Partner at the Law firm of McDonald Hopkins, a national leader in the representation of laboratories and pathology groups.


Rick served as chair of the Firm’s Healthcare Restructuring Practice Group and was the chair/co-chair of the firm's National Healthcare Practice Group from 1992-2021. Rick has been involved in over 45 laboratory M&A and recapitalization transactions and developed a legal practice that represented over 350 laboratories and 500 pathology groups nationwide.



Accumen enables hospitals, health systems, and independent labs to respond to current challenges and even thrive in today’s unpredictable and ever-changing environment. With a focus on lab operations and clinical transformation in comprehensive patient blood management, Accumen leverages technology-enabled consulting services to solve complex hospital and health system issues. 

Based in Scottsdale, AZ, Accumen accelerates results for more than 1,000 US hospitals and health systems by providing expert resources, extensive operational and clinical data, as well as analytic technology.

This collaboration will empower hospitals, health systems, and independent labs to harness ASP's M&A expertise, in conjunction with Accumen's cutting-edge technology and expert consultancy, to deliver comprehensive and holistic clinical services.

For More Information on Accumen, visit

Olive & Birdie 

Olive & Birdie is a creative studio that specializes in brand design and marketing for healthcare organizations. Just as healthcare organizations strive to enhance the lives of their patients, we aim to elevate brands by ensuring they stand out in the crowd. That's why we specialize in crafting tailored solutions to our clients' individual needs. Whether you need a logo, website, brand photography, or marketing materials, we're committed to bringing your vision to life. With a blend of creativity, cost-effectiveness, and a deep understanding of our clients' goals, we strive to exceed expectations at every turn. Let us do the work so you can do what you do best- running your business. 

Olive & Birdie LLC works alongside Advanced Strategic Partners as their Marketing & Social Media Firm, providing services such as website design, logo creation, advertising, social media posting and podcast editing. Olivia's expertise shines through in every aspect of her work. She extends her exceptional services to all of ASP’s esteemed clients and affiliated partners, ensuring a cohesive and impactful brand presence.


For More Information on Olive & Birdie, visit

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