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Ten Key Factors to Ensure a Successful Marketing Launch

When preparing your lab business for sale, it is essential to follow a structured and strategic approach. At Advanced



Strategic Partners, we follow these steps meticulously to ensure a successful sale for our clients. Our experienced team provides regular updates and maintains focus on achieving the best possible outcome for your lab business.


  1. Fully Prepare Marketing Materials and Financials

Prior to launching, have all marketing materials, including a confidential business review, financial analysis, and professional videos showcasing the business operations, ready to go. This comprehensive preparation ensures potential buyers have all the necessary information upfront.


  1. Control the Process

Maintain structure and discipline throughout the sale process. Don't let buyers dictate the steps; this helps in keeping the momentum and prevents losing control of the negotiations.


  1. Timing is Critical

We have a proven process for launching a new company to market. Emailing your strongest buyer prospects immediately often results in quick responses, as they are familiar with the industry. If you want to involve other buyers, timing is crucial. It’s usually best not to stall strong buyers. Evaluate the speed of different marketing channels to target your approach effectively.


  1. Maintain Momentum

Keep the process moving smoothly by balancing the pace so all buyers can submit bids simultaneously. While some buyers may fall behind, it's crucial to capitalize on the enthusiasm of those who are ready to proceed.


  1. Publish Dates

Establish and communicate clear deadlines for each stage of the process. This includes when questions are due, publication of Q&A documents, and submission of first-round bids. Transparency helps create informed buyers and highlights competition.


  1. Focus on Business Performance

Stay concentrated on running your business during negotiations. Maintaining performance levels is crucial, as a dip can be a deal killer. Utilize structured processes to handle buyer inquiries efficiently.


  1. Let the Market Dictate Price

Trust the market to determine the fair price for your business. An exhaustive marketing effort ensures the price reflects the interest of multiple buyers, whether it's higher or lower than expected.


  1. Control the Meetings

Instead of holding disruptive buyer meetings, we use a “first-round bid” process. Buyers submit non-binding indications of interest, including price and deal structure. We analyze these bids and present them to the client, who then meets with qualified buyers and schedules meetings within a short timeframe. This avoids wasting time with early meetings that may result in low bids.


  1. Have Options

Explore various buyer options, including private equity, even if initially deemed unsuitable. Diverse buyer interests can provide different price points and deal structures, giving you more choices. We execute a sales and marketing campaign with each engagement, bringing buyers along and presenting many options to our clients.


  1. Maintain Confidentiality

Throughout the sales process, keep all details confidential to avoid unsettling employees, customers, and suppliers. A good intermediary will manage this aspect effectively, ensuring a smooth transition.

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